Summary


How does President Obama live up to the hype/hope that so embodied him as a candidate?

By keeping the promise of his image in line with the delivery of his actions -- and never letting the two pull apart.

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Extract


Brand Protection

Obama is an effective brand built on the image of change. Implemented by a team of brilliant strategists, the brand has gone from the control of campaigning to the chaos of governing.

"The ...

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