Burger King Introduces Oatmeal to Breakfast Menu

Summary


Burger King is adding oatmeal to its breakfast menu as the struggling fast-food chain tries to reinvent itself.

The world's second-largest burger chain says the move balances out its menu to offer customers a healthier breakfast option. But it is also an attempt by the company to catch-up with competitors and expand its appeal beyond its traditional burger-and-fries base to boost its sagging sales.

See the full content of this document

Extract


Burger King Introduces Oatmeal to Breakfast Menu

Burger King began offering Qu...

See the full content of this document

Sponsored links




ver las páginas en versión mobile | web

ver las páginas en versión mobile | web

© Copyright 2012, vLex. All Rights Reserved.

Contents in vLex United States

Explore vLex

For Professionals

For Partners

Company