Summary
A leading advertising forecaster is raising its 2010 outlook on global ad spending, saying companies are gaining more confidence that the economic recovery will stick.
ZenithOptimedia sees combined ad spending in various media -- including newspapers, television and billboards -- growing by 2.2 percent this year to $456 billion, up from its previous forecast of slightly less than 1 percent.See the full content of this document
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Forecaster Raises 2010 Ad Spending Forecast
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