Summary
Weighing in for "Loser":
General Mills, maker of Yoplait yogurt, Cheerios and Progresso soups, will tie in a charity promotion, the Pound for Pound Challenge. It will donate 10 cents to Feeding America for every pound of weight loss pledged at www.biggestloser.com.See the full content of this document
Extract
General Mills Gets On Board with 'Biggest Loser'
New this month are more "The Biggest Loser" licensed products -- 2008 sales nearly doubled 2007's to $50 million -- including scales for people and food, juicers and g...
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