Summary
Food for thought from Carnegie Mellon University: Research shows that when people imagine eating a certain food, it reduces their actual consumption of it.
Led by Carey Morewedge, assistant professor of social and decision sciences, the findings go against the common idea that avoiding thoughts about food will curb cravings.See the full content of this document
Extract
Imagining Eating Food Curbs Consumption, Cmu Study Finds
"It's not just thinking about a food -- the sight, taste, smell, context," Morewedge said. "It's imagining consuming it that dec...
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