Summary
You spend much of your professional life making sure your organization, its services and products are branded and differentiated. But how much effort and thought are you spending on branding and differentiating yourself?
Your personal brand is a description of yourself, your talents and what you offer -- the qualities that make you distinguishable. Your brand helps to define how you position yourself in the marketplace and how people will perceive you. It's important. It's your reputation, and it's worth your attention.See the full content of this document
Extract
Me Inc.: How to Market Yourself
Here are some basic steps to consider when it comes to creating and promoting your personal brand.
1. Identify what you provide or offer professionally. Before people enter into a relationship, they ask, "What's in it f...See the full content of this document
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