Magazine's Endorsement Gives Boost to Harmar Company

Summary


Business remains hot at Ron Morrone's mail-order cocoa, cappuccino and chai tea business, based in Harmar.

Everyday with Rachael Ray magazine featured Morrone's firm, Ron & Frank's Gourmet Drink Mixes, in its Big Bite section, which highlighted a taste test of hot cocoa mixes from across the country in its December/January issue. Morrone's business experienced a marked pickup in revenue just a week or so after the magazine hit the newsstands.

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Extract


Magazine's Endorsement Gives Boost to Harmar Company

"We just got bombarded," he says. "In a normal day, I spend $100 in postage. We were spending $500 in postage, making three trips...

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