Marketing Agencies Combine

Summary


Merkle Inc., a customer relationship marketing agency based in Columbia, Md., said on Tuesday it acquired Impaqt, a search marketing agency headquartered in Green Tree.

Terms of the deal weren't disclosed. Impaqt's clients include Office Depot and Tiffany & Co. Impaqt has more than 80 employees and projected revenue this year at more than $90 million. Merkle said Impaqt's proficiency in search combined with its own skills will give marketers ways to enhance customer acquisition and engagement.

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Marketing Agencies Combine

Merkl...

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