Summary
I'm starting to think Buick is on to something, and a high- profile New York chef had as much to do with convincing me as the brand's new car.
For the past couple of decades, Buick has been bland and mushy, to put it in terms a chef -- or the foodies who are a key part of Buick's target audience -- would understand. You wouldn't necessarily send one back to the kitchen, but there was nothing unique, memorable or involving about Buick's vehicles.See the full content of this document
Extract
Phelan: Chef Adds Spice to the Usual Buick Marketing
The brand was coasting, relying on a recipe for building quiet, conservative, dependable cars.
Buick needs to spice things up. It needs exc...See the full content of this document
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