Summary
In his early 20s, Todd Haimes says he wasn't cool enough even to attempt getting past the velvet rope into Studio 54, the disco-era playpen for the likes of Andy Warhol, Mick Jagger, Liza Minnelli and Halston.
Now, five years after Haimes's nonprofit Roundabout Theatre Company paid $22.5 million for the Midtown Manhattan theater, he's selling naming rights to the house and pretty much anything inside you could stick a plaque on, including roughly 1,000 seats. Even the uncool can secure a permanent association with the late 1970s hotbed of hedonism: $1,200 buys a nameplate affixed to a rear-mezzanine seat; a prime orchestra seat goes for $15,000.See the full content of this document
Extract
Roundabout Theatre Sells Naming Right to Former Studio 54
Naming rights for Studio 54 itself (the theater's current resident is the Roundabout's acclaimed revival o...
See the full content of this document
Sponsored links
