Summary
It defies economics -- this adoration for football and especially the Pittsburgh Steelers -- but then, don't we all want to break the chains of economics sometimes?
In what other market would consumers -- the most enthusiastic and knowledgeable consumers, too, the ones who have to get there -- pay top dollar, endure below zero wind-chills, wait-lines at bathrooms, outrageous parking fees and traffic jams coming and going?See the full content of this document
Extract
Sport Defies Economic Logic in City of Champions
And being a discount customer is so tempting, too. The game can be watched at home free, warm and comfy, enhanced by television closeups...
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