Summary
The drive-in theater's popularity may have peaked around the time Elvis went into the army, but they have survived through a combination of novelty and nostalgia -- novelty for new generations of moviegoers, nostalgia for baby boomers who saw their first double feature as pajama-clad kids in the back of Mom and Dad's station wagon.
Credit the stubbornness of the drive-in owners, many of whom are second-generation operators. They've weathered color televisions, multiplexes, VCRs and DVDs, not to mention the drive-in's reputation as a hormonal staging ground for young lovers.See the full content of this document
Extract
Drive-in Theaters Offer a Nostalgic Entertainment Alternative
"People lose interest in everything after a while," says Joe Warren, owner of the Evergreen Drive-In in Mt. Pleasant. His family has operated drive-ins since the '50s. "Then there's a new generation that wants to see what they've heard about."
In 1987, there were 2,084 drive-in screens,...See the full content of this document
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